Understanding the user

To start off, I created two provisional personas of potential users based on PM knowledge and my understanding of the users. These personas were created using assumptions and without a fully research. However, I could use these personas to re-meeting them again and again to help me to make design decisions when the objective is unclear.

Personas

I created provisional personas of potential users based on PM knowledge and my understanding of the users. These personas were created using assumptions and without a fully research. However, I could use these personas to re-meeting them again and again to help me to make design decisions when the objective is unclear.

Enable: Fogg Model

How can we motivate customers to upload content.

The Fogg Behavior Model shows that three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and Trigger. When a behavior does not occur, at least one of those three elements is missing.

• Motivation: The user responds to a cue that starts her thinking about an action. Her intuitive mind automatically reacts at an intuitive level to the idea. Finally, she evaluates the idea (Cost and Benefits).
• Simplicity: User checks for the ability to act - user knows where to go for uploading videos via the amazon app.
• Trigger: Timing is right for action. User has tool and motivation to record video.

Flow

I’ve designed a user flow diagram to illustrate every step of the user interaction necessary to accomplish the primary objective of this app: “As an Amazon customer, I want to share my personal opinion about a well-known product through a video to influence others about its advantages and disadvantages.”

How are users getting to this experience?

Ingress

The video shopping experience team owns the video carousel that is located on the product detail page. This widget shows the videos that are related to the product. We provide videos like side-by-side comparisons, unboxings, how-to’s, or even a simple piece of product advice with other shoppers.

Adding an ingress point in the Related Video Shorts (RVS) Widget makes sense for the users to have the entry point because it is where all the video selection is located. This entry point can be found in both mediums, desktop, and mobile.

Wireframing the experience

Step 1

Selecting the media

Clicking on “Upload your video” from the Product Detail page opens the Media selector, presenting the user with three options: Take a video, Photo library, and Other. The “Other” option enables users to select videos from services like Dropbox or Google Cloud. The user chooses to record a video. The recording feature opens, and the user takes a video.

Step 2

Pick the type of video

Next, users have the option to either continue with the uploading process or retake the video. If users choose to continue, a screen displays various types of videos from which they can select, including an “other” option for those who are unsure. The names of the options are based on user feedback.

Step 3

Metadata and uploading

Visibility of system status The system should always keep users informed about what is going on, through appropriate feedback within reasonable time.

Step 4

Confirmation

“Pending” informs the users about the status of their video until the Moderation team has approved it. “Upload” allows users to upload videos from the media folder.

Step 5

Options

Tapping in the "more" icon opens a menu with different options regarding the submitted video.