🔒 A Note on Confidentiality

The tool featured in this case study was developed for internal enterprise use and remains proprietary. Due to confidentiality agreements, I'm unable to share screenshots, detailed UI specifications, or live demos publicly. Instead, this portfolio-friendly version focuses on my design process, problem-solving approach, and key contributions—the parts of my work that truly matter when evaluating design thinking and execution skills.

While the visuals stay behind the curtain, the strategy, decisions, and impact are all here. ✨

🌟 Portfolio-Friendly Case Study

Designing an AI-Driven Tool for Rapid Early-Stage Product Ideation

Overview

In 2024–2025, I led the design of an AI-powered rapid wireframing tool that helps product teams move from idea → structured interface in seconds. The goal was to streamline early-stage ideation by enabling designers, developers, and product managers to explore user flows faster and with greater clarity.

The Problem

Early product design often involves slow workflows: sketching ideas, translating them into digital wireframes, and iterating repeatedly before alignment. Teams needed a way to:

Generate initial concepts quickly
Explore alternatives with minimal overhead
Reduce time spent on repetitive layout tasks
Maintain consistency with design-system standards
Support both text-based ideation and visual inputs

My Role

Product Designer — UX/UI, Prototyping, Research, and AI Integration

I worked cross-functionally with engineering and product partners to shape the tool's experience, focusing on interaction design, prototyping, user flows, and refinement of the AI-driven interface.

🧠 Key Contributions

1. Natural-Language → Wireframe Conversion

I designed the interaction model for turning simple text prompts into editable wireframes. This included:

Interpreting prompt structures
Defining how the system translates intent into layout
Error-tolerant feedback loops
Visualizing hierarchical UI structures

This feature reduced the barrier to entry for teams who wanted to validate early concepts without committing to high-fidelity mockups.

2. Visual Input Interpretation

Users could upload screenshots or sketches and receive an editable wireframe. My contributions included:

Mapping visual elements to semantic UI patterns
Designing transformation states and refinement controls
Ensuring the resulting layouts aligned with core design guidelines

3. Multi-Screen & Flow Generation

I designed the workflow for expanding a single screen into a multi-page prototype, including:

Interaction patterns for branching flows
Navigation logic
Quick-switch editing modes (fast vs. detailed)

This helped cross-functional teams validate product journeys efficiently.

4. Iterative & Conversational Refinement

Inspired by conversational design paradigms, I built the interaction model where users could request changes—"Add a sidebar," "Make this screen a checkout page"—and instantly see updated layouts.

"Iterative refinement through conversational feedback"

5. Design-System Alignment

To maintain brand consistency, I designed:

Adaptive component insertion
Intelligent spacing rules
Automatic hierarchy correction
Variation selection for repeated patterns

This ensured generated wireframes felt intentional, professional, and ready for handoff.

6. Collaboration & Engineering Partnership

I partnered closely with engineering teams using AI-powered development workflows to:

Test prompt reliability
Improve model output quality
Provide design specifications
Enable integration with existing design workflows (such as external prototyping tools)

🎯 Impact

Although confidential details cannot be shared publicly, the tool significantly improved early-stage alignment across multiple teams by:

Reducing concept-to-wireframe time from hours to seconds
Supporting more iterations with lower effort
Increasing cross-discipline participation in ideation
Enabling designers to focus on higher-level UX problems rather than layout drafting

🛠 Process Highlights

Discovery & Research

Collected feedback from designers, developers, and PMs
Identified bottlenecks in early-phase design
Synthesized patterns into core feature requirements

Prototyping

Created low-fidelity interaction explorations
Built testable interactive prototypes
Validated flows with early users

Testing & Refinement

Ran internal studies to assess prompt reliability
Improved clarity of generated outputs
Optimized UI for quick adjustments and flow-level editing

Final Experience

A flexible interface that:

✅ Converts ideas into wireframes instantly
✅ Allows conversational iteration
✅ Supports flows, images, and system-guided refinement
✅ Maintains consistency with design principles